Ola Offers Special Holi Pricing for Roadster Motorcycle

In a bid to push sales for its motorcycle, Ola Electric has announced a new ‘Holi Mahotsav’ scheme. As part of this new plan, the Ola Roadster X is now available with a starting price of ₹79,999 (ex-showroom). At this price point, the Ola Roadster is very close to the pricing of popular commuters such as the Hero Splendor, Honda Shine 100 and the Bajaj Platina series. 

"With the Roadster starting at ₹79,999 this Holi, electric motorcycles are no longer a premium alternative, they are the smart default. This pricing puts electric on equal footing with petrol, and from here, the shift only accelerates," an Ola Electric spokesperson said.

Ola Electric recently announced Ola Insiders, an exclusive community for existing customers of its products. The company claims over 1 million individuals are now part of it. For Ola Insiders, the EV brand has announced an additional ₹5,000 benefits during the Muhurat Mahotsav window. During the designated 90-minute 'shubh muhurat' windows, customers get access to limited-time festive offers. 

The Ola Roadster X is offered in three configurations — 2.5 kWh, 3.5 kWh and 4.5 kWh — which now as part of the offer are priced at ₹79,999, ₹92,999 and ₹99,999 (all ex-showroom) respectively. The more powerful Ola Roadster X+ is available with either a 4.5 kWh or a 9.1 kWh battery pack, priced at ₹1.10 lakh and ₹1.89 lakh (all ex-showroom) respectively. Ola will be banking on this festive offer to revive sales as it has been facing issues with sales, and has also shut down many dealerships as part of its cost-cutting exercise.