Polaroid Enters India Through Strategic Partnership With Luxury Personified

Published on 21 Oct, 2024, 8:36 AM IST

Updated on 21 Oct, 2024, 9:14 AM IST

Krishna SinhaChaudhury

2 min read

Polaroid-Luxury Personified Partnership

The collaboration between Polaroid and Luxury Personified intends to revolutionise the instant photography segment in India.

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This entry into the Indian market represents a significant expansion of Polaroid's global footprint, reshaping the instant photography segment in one of the world's largest consumer markets.

Kush Malik, Partner at Luxury Personified, emphasised that this partnership will deliver "exceptional experiences" for both professionals and casual storytellers. He added that the collaboration creates opportunities for "creative collaboration and innovation," transforming how visual stories are captured and shared.

Polaroid's range of instant cameras launching in India market include:

Polaroid I-2
Polaroid Now Generation 2
Polaroid Go Generation 2
Polaroid Now Plus Generation 2

Polaroid Cameras India Availability

These cameras come equipped with advanced features like autofocus and double exposure capabilities, while maintaining eco-conscious design principles. The models will be distributed through major e-commerce platforms including Amazon India and Flipkart, as well as specialised imaging stores and brick-and-mortar outlets.

"We are excited to grow our brand presence in India, a market that represents creativity and innovation. Our collaboration with Luxury Personified signifies an exciting new chapter for Polaroid as we strive to set new milestones in the instant photography industry. Together, we aim to inspire a new generation of photographers and storytellers through our unique combination of brand heritage and modern technology," Monica Tsang, Vice President of Polaroid Asia-Pacific, said in a statement.