Rolls-Royce Cullinan (Series II) Redefined by Urban Debuts at Goodwood Festival of Speed

The Rolls-Royce Cullinan (Series II) Redefined by Urban premiered on Thursday, July 10, 2025, at the Goodwood Festival of Speed. This event marked its global introduction. Urban Automotive presented the vehicle on its stand at the Festival. Simon Dearn, Urban’s founder, removed the vehicle's cover.

Urban Automotive, a UK-based vehicle personalisation company, has updated its Widetrack styling program for the Cullinan Series II. The program includes a comprehensive design and a full replacement carbon fibre bonnet.
 

Exterior styling enhancements include Widetrack wheel arch and sill extensions made from carbon fibre. These components frame 24-inch Urban-Vossen UV-8 Fully Forged black alloy wheels. Yokohama Advan Sport tyres are fitted to the wheels.

Further modifications include a full replacement carbon fibre bonnet with exposed carbon fibre details. Restyled carbon fibre front and rear bumpers are also part of the package. The front bumper features a visual carbon splitter. The rear bumper incorporates an integrated visual diffuser and billet aluminium exhaust tips. Upper and mid-rear spoilers are finished in exposed carbon fibre. The vehicle includes an Urban branding pack. Carbon fibre components are designed and produced in-house at Urban Automotive’s Milton Keynes facility. The company was established in 2014.

Simon Dearn stated, "We have worked to build on the success of our first Cullinan Redefined by Urban. We felt the Series II model needed a look and Urban enhancements to its design. For example, the addition of new vertical DRLs (Daylight Running Lights) which blend with the originals create a signature look to the front of the car, and more road presence."

The Rolls-Royce Cullinan (Series II) Redefined by Urban includes over 40 components. These components comprise styling enhancements such as a full replacement body-coloured carbon fibre bonnet with exposed visual carbon details, and a full replacement restyled carbon fibre front bumper with extended blades and vertical DRLs. A two-piece lower front splitter in exposed carbon fibre and front upper vent overlays in exposed carbon fibre are present. The vehicle features a colour-coded front grille, side window trims, door handles, and lower door trims. Body-coloured Widetrack carbon fibre wheel arches and a sill extension set with exposed carbon fibre accent are included. A full replacement carbon fibre rear bumper with exposed carbon fibre exhaust surrounds and a rear vented diffuser is installed. An anodised aluminium billet exhaust finisher, and upper and mid rear spoilers in exposed carbon fibre are also part of the specification. Urban branding is applied to the front lower splitter, bonnet accents, sill extensions, and rear diffuser. A choice of 24-inch Fully Forged Urban-Vossen alloy wheels is offered. 

The Rolls-Royce Cullinan (Series II) Redefined by Urban is available from £449,995 (₹5.2 crore approximately)