Royal Enfield Expands Reown Pre-owned Bike Dealership Network To 236 Cities

Royal Enfield has announced that its pre-owned motorcycle division, Reown, is now available in 236 cities. Renown was launched in India in December 2023 in Delhi, Mumbai, Kolkata, Bengaluru and Chennai to begin with. 

Now, Reown will be available through the brand’s 475 dealerships across the 236 cities spanning 24 states and union territories. Additionally, RE is also offering a loyalty programme with exchange benefits to customers looking to exchange their current RE motorcycle for a new one through Reown’s RE-to-RE exchanges. Hence, you could technically wait it out to exchange your old Classic 350 for an upgrade to the Classic 650 next year.

Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield said, “At Royal Enfield, we are constantly innovating to ensure we extend the joy of owning a Royal Enfield to riding enthusiasts. REOWN’s expansion to cover 236 cities from just select cities within a year is an extension of our promise to provide enthusiasts with a hassle-free and transparent way of owning a Royal Enfield, whether it is their first or a cherished upgrade.”

2024 was a stellar year for Royal Enfield as it launched four new motorcycles in India. It kicked off the year with the Shotgun 650, followed by the Guerilla 450. The latest ones to come to the market were the Bear 650 and Goan Classic 350 in November. You can check out our view on the funky iteration of the Classic in the video below.