Royal Enfield has now taken its electric mobility brand Flying Flea to Chennai, making it the fourth Indian city to get a dedicated retail and service network after Bengaluru, Hyderabad and Pune. The company plans to set up 14 customer touchpoints in Chennai, including two company-operated stores and 12 outlets within existing Royal Enfield dealerships.
With this, Flying Flea's planned retail and service network will hit 40 locations in four cities.
The expansion is part of Royal Enfield's efforts to establish a dedicated sales and after-sales ecosystem for its electric motorcycle business as it prepares to widen the reach of its first production electric motorcycle, the Flying Flea C6.
The two company-operated Flying Flea outlets in Chennai will be located in OMR and Adyar.
The other 12 touchpoints will be set up in collaboration with Royal Enfield's existing dealership network, covering areas such as Anna Nagar, Tambaram, Pallikaranai, Avadi, Tondiarpet and Nandanam.
These outlets will allow prospective customers to explore the Flying Flea C6 and book test rides. They will also provide access to after-sales support and services.
Royal Enfield has identified 11 service centres across Chennai, backed by dedicated technical teams to handle routine maintenance and customer assistance. The Flying Flea C6 will also be offered with round-the-clock roadside assistance.
Before entering Chennai, Flying Flea had established 12 sales and service locations in Bengaluru, four in Hyderabad and 10 in Pune.
The addition of 14 customer touchpoints in Chennai will take the brand's planned network to 40 locations across the four markets.
Rather than relying exclusively on standalone outlets, Royal Enfield is combining dedicated Flying Flea stores with its existing dealership infrastructure. The strategy allows the company to draw on its established retail and service network while developing a distinct identity for its electric mobility brand.
