Suzuki Matsuri Hyderabad Event Draws 3,700 Riders

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has successfully concluded the Hyderabad edition of its flagship motorcycling festival, Suzuki Matsuri, at the Chicane Circuit in Shameerpet. The one-day event served as a high-energy celebration of motorcycling culture, drawing more than 3,700 participants, including 13 dedicated Suzuki riding groups.

A primary highlight of the Hyderabad edition was the celebration of SMIPL's 10 million-unit production milestone. The event featured the felicitation of the customer who purchased the 10 millionth Suzuki Access. Additionally, the festival marked the first ceremonial delivery of the newly launched Suzuki e-ACCESS in Hyderabad, following a lucky draw for customers who had booked the model.

Attendees got opportunities to engage with Suzuki's diverse lineup. Over 1,550 participants tested various models, with more than 650 test rides conducted specifically for the new Suzuki e-ACCESS. Riders explored the capabilities of the Suzuki Avenis, Gixxer, and V-Strom on specially designed tracks, whilst professional riders performed high-energy stunts on Suzuki's big bikes and automotive influencers held interactive discussions with fans.

Beyond the track, Suzuki Matsuri provided a lifestyle-focused experience for attendees of all ages. Creative zones featured activities including helmet painting, tattoo artistry, caricature art, and cosplay. The festive atmosphere was amplified by live performances from Dharmik, Threeory Band, and DJ Kim.

Long-term Suzuki Access customers, some with over a decade of loyalty to the brand, were recognised and felicitated during the event. Attendees accessed free service check-ups for their vehicles and explored a wide range of Suzuki merchandise and genuine accessories.

The Hyderabad edition of Suzuki Matsuri cemented the manufacturer's commitment to building a community around its motorcycling brand whilst celebrating significant commercial achievements and new product introductions.