Tata Sierra goes up against a long list of SUVs such as Hyundai Creta, Maruti Grand Vitara, Victoria, Toyota Urban Cruiser HyRyder and the new-gen Kia Seltos to name a few.
After a long anticipation, Tata Motors launched the all-new Sierra earlier this month and it seems to have been welcomed with open arms. The company claims that the mid-size SUV has recorded 70,000 bookings within the first 24 hours of it going live. Additionally, 1.35 lakh customers have submitted their preferred configuration of the new Tata Sierra.
Speaking about the booking milestone, Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “We sincerely thank our customers for this overwhelming response which reaffirms the legendary status of the Tata Sierra.” The new Tata Sierra was launched on 25 November 2025 while bookings for the same commenced on 15 December.
Prices for Tata Sierra start from ₹11.49 lakh and go up to ₹21.29 lakh (both prices ex-showroom). Deliveries for the Sierra will begin in January 2026. Tata Motors is offering the Sierra in seven trims, namely Smart+, Pure, Pure+, Adventure, Adventure+, Accomplished, and Accomplished+.
