TVS Apache Crosses 7 Million Sales Milestone

TVS Motor Company announced that its premium motorcycle brand, the Apache, has crossed the milestone of 7 million customers globally, marking over two decades of growth in the performance motorcycle segment. To commemorate the achievement, the company has also launched a new brand campaign titled 'Tu Race Laga', directed by National Award-winning filmmaker Ram Madhvani.

Since its debut in 2005, the TVS Apache lineup has been developed around the brand's 'Track to Road' philosophy, bringing race-derived technology and engineering from TVS Racing into production motorcycles. Over the years, the Apache portfolio has introduced several segment-first features, including fuel injection, dual-channel ABS, multiple ride modes, TVS SmartXonnect, traction control, dynamic stability systems, keyless ride, and factory customisation through the Built-To-Order platform. In fact, the TVS Apache series were the only range of bikes to compete with the highly popular Bajaj Pulsar range. 

TVS Apache motorcycles are sold in over 90 countries, with the range spanning 160cc to 310cc across street, supersport and adventure touring segments. The lineup includes the Apache RTR 160, RTR 160 4V, RTR 180, RTR 200 4V, RTR 310, RR 310 and the recently introduced RTX adventure tourer. The company also highlighted the growth of its rider ecosystem, with the TVS Apache Owners Group now comprising more than 500,000 registered members who participate in organised rides, track experiences and community events.