TVS Motor Company Ventures Into Europe With French Debut

TVS Motor Company is all set to debut in Europe and it’ll start with France. The brand will have its entire portfolio on sale in the region. For this purpose, it has collaborated with 100-year-old enterprise Emil Frey which will be responsible for the sales distribution and expansion of the Indian manufacturer in Europe. 

As part of this announcement, TVS will also display its entire two-wheeler portfolio at the Salon du Deux Roues mobility show in Lyon. The models, Apache RR 310, Apache RTR 310, Ronin, and electric scooters iQube and X, will on display till March 10, 2024. 

TVS already sells its products in 80 countries and the addition of Europe speaks volumes about the brand’s confidence in excelling in another new foreign territory. While the marque has not revealed any plans about its three-wheelers, interested entities in France will be informed about the same and guided about the process by TVS officials at the display. 

“Engaging with enthusiasts at this esteemed event enhances our visibility in France. We invite attendees to explore our pavilion and witness TVS Motor’s engineering, quality, and design prowess,” concluded Sharad Mohan Mishra, President of Strategy, TVS Motor Company.