Universo Ferrari Immersive Exhibition to Make India Debut in New Delhi

Italian luxury supercar manufacturer Ferrari is set to bring its acclaimed immersive exhibition, Universo Ferrari, to India for the very first time. Scheduled for its fifth global edition, the flagship brand event will take place at the Yashobhoomi India International Convention and Expo Centre in New Delhi from October 17 to November 1, 2026.

The comprehensive 360-degree exhibition is meticulously designed to highlight the Italian brand's rich heritage, cutting-edge technology, motorsport achievements, and bespoke craftsmanship.

The New Delhi edition will feature a dedicated Racing Area celebrating the company's track victories and motorsport innovations, alongside a Classiche Area displaying iconic historical vehicles. Visitors will also get an up-close look at Ferrari's latest production lineup, including the 849 Testarossa, Purosangue, 12Cilindri, the controversial Luce, and the flagship F80 hypercar.

Beyond its road and track vehicles, the event will provide exclusive previews into the manufacturer's future concepts and non-automotive engineering initiatives. The exhibition will highlight Ferrari Luce, an installation presenting the brand's future design and technological direction while preserving links to its core legacy.

Additionally, the Ferrari Hypersail project, representing the company's new high-performance ocean sailing venture, will make its official Asian debut at the venue to demonstrate the marque's broader engineering scope.

Having previously hosted successful editions across Italy, Australia, South Korea, and Thailand, Ferrari selected India to connect directly with the country's rapidly expanding luxury automotive market and passionate enthusiast community.