When it comes to electric two-wheelers, India wasn’t among the first countries to adopt this technology. The Indian two-wheeler space was dominated by legacy brands which focused on fuel efficient commuter bikes or scooters as their bread and butter offerings. The first EV offerings were small Chinese scooters which were low-speed scooters (under 25 kmph top speed) and marketed for young students as the rider didn’t require any licence. Few Indian companies also started to import them and market them but the electric two-wheeler market was very miniscule.

However, the pivotal point was when the government announced the Faster Adoption and Manufacturing of Electric Vehicles in 2015 with an outlay of ₹900 crore. The FAME-I scheme was instrumental in more manufacturers entering the fray, but the real highlight was the introduction of FAME-II in 2019 which had a budget of ₹10,000 crores for subsidy. The heavy subsidy from the government meant that manufacturers could create premium electric two-wheelers and not bother about pricing. While the global brands were focusing on low speed electric scooters, Indian brands focused on addressing the needs of Indian buyers and this was the major differentiating factor in the success of Indian companies.

Japanese and European companies were building low speed electric scooters with limited range as runabouts for city riding, whereas Indian EV brands focused on offering an alternative to petrol-powered commuters and scooters. Legacy ICE companies were risk averse and it were the startups that were bold in their approach. Ather Energy was one of the first startups to launch a premium production electric scooter and although it was very expensive, it managed to find some takers. Other startups including Okinawa, Revolt and Ola Electric soon joined the bandwagon.

The subsidy of FAME-II and the low running cost of EVs meant that buyers started warming up and sales picked momentum post 2019. Legacy manufacturers such as TVS, Bajaj and Hero MotoCorp also introduced their own electric scooters and with subsidies all but over, only the main players survive in the premium EV segment. In fact, none of the Japanese giants are part of the Indian electric two-wheeler market and the main reason is that all their products were developed for the European market, which are not only more expensive than the Indian electric scooters, but also fail in comparison to the specs, performance and range. The Indian electric scooters are among the most sophisticated electric two-wheelers available on sale globally and the following five aspects have been very instrumental in their success.






