Yamaha India announced that it will be the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season. As part of this newfound partnership, Yamaha India’s “The Call Of The Blue” logo will feature on the front cowls of both Fabio Quartararo and Alex Reins YZR-M1 bikes throughout the seasons.
“The collaboration not only strengthens our bond with MotoGP but also signifies a new phase of aspiration and enthusiasm for Yamaha enthusiasts in India,” said Eishin Chihana, Chairman, Yamaha Motor India Group. He further added, “By prominently featuring 'The Call of the Blue' logo on Fabio Quartararo's and Alex Rins's YZR-M1 bikes, we aim to ignite greater enthusiasm among young Indian fans to embrace Yamaha’s legacy associated with the thrill of racing.”
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This isn’t the first time that Yamaha India’s logo has featured on the M1 bike. Right from Rossi’s final few years to last year, the M1 has been adorned with the sticker for at least a preseason or a race weekend. This is the first time that the sticker will feature throughout the season.
