Acer Introduces Acerpure Brand for Locally Made Electronics in India

Acer has launched its flagship consumer electronics brand, Acerpure, in the Indian market. The company's executives revealed that considerable effort was put into developing a tailored strategy for the brand's entry into India.

Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group, stated, "It took time because India is an important market and required special strategy."

Acer India's President and Managing Director, Harish Kohli, emphasised the company's collaboration with Indian company Dixon Technologies, saying, "Through our collaboration with Indian company Dixon Technologies, we are poised to usher in a wave of locally manufactured products."

Sunil Vachani, co-founder and executive chairman of Dixon Technologies, highlighted the company's capability to manufacture products for both domestic and international markets. Dixon has already been producing TVs, air circulation fans, water purifiers, handheld and robotic vacuum cleaners, hair dryers, and stylers in India for various brands.

Acerpure India director Vasudeva G. noted the innovative features of their products, stating, "For instance, our 'air circulator' fans are AI enabled and can adjust its speed according to the drop or increase in air temperatures."

Hou added, "Acerpure represents more than just a product launch, it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on 'Make in India'."

Acerpure is set to compete with established brands such as Dyson and Coway in the Indian market.