2024 Acko Drive Awards: SangYup Lee Is Acko Drive Person Of The Year

In the dynamic world of automotive design, one name stands out, pushing the boundaries of innovation and style. SANGYUP LEE! Lee heads the team that is behind the revolutionary redesign of Hyundai's entire India portfolio, a maestro and an expert orchestra at work. SangYup Lee spearheaded the introduction of the globally acclaimed and brand-defining car, Hyundai’s first dedicated EV – the IONIQ 5, a car that also launched in India last year.

It is an award-winning design that follows aesthetics, proportion, and desirability and is also a nod to Hyundai’s heritage. But his vision doesn't end there. Lee's influence is evident in the seamless horizon design language seen on many cars globally, and on the new Verna in India juxtaposing je ne sais quoi with Gen Z, technology with sheer good looks.

Breaking new ground, Hyundai also introduced a brand-defining identity with the new H Design. We saw it for the first time globally on the Exter marking a significant shift in Hyundai’s SUV design language. The Exter also belies its footprint through a clever use of interior space and provides an upmarket, plush product at a highly competitive price point.

SangYup Lee's contribution to Hyundai's growth story in India is undeniable. His vision and design philosophy have played a pivotal role in shaping Hyundai's success in the Indian market capturing the hearts of car enthusiasts nationwide.

The past year in particular has been action-packed for Lee with Hyundai design coming of age and being recognised for it repeatedly. And in India too all are agreed that design is a major reason for Hyundai’s recent stratospheric success.

In 2023, Lee’s focus was on revolutionising the image of Hyundai as a carmaker, a mobility company and a significant player in the global industry. His contribution goes well beyond Hyundai India. Hyundai worldwide and automotive design.

His commitment to pushing boundaries, introducing award-winning designs, and contributing to Hyundai's growth make him a true icon in the global automotive industry and Acko Drive’s Person of the Year for 2024.