Focus on Product Renewals and Safety Improvements
One of the major highlights of the month was the way the market responded to the special edition Prestige Packages in the Toyota Glanza and the Urban Cruiser Hyryder. These products have been contributing to incremental demand, particularly in the premium hatchback and compact SUV space.
Also Read: Toyota Urban Cruiser Hyryder Gets New Prestige Pack; Dealer-Level Accessory Upgrade Worth Almost ₹23,000
Adding to its safety halo effect as well, Toyota stated that the Innova Hycross obtained a 5-star Bharat NCAP rating for adult and child occupant protection, a first, which adds weight to its jump in the premium MPV segment.
The company has also introduced six airbags as a standard fit across all models of the Toyota Glanza after the industry trend towards enhanced occupant protection in mass-market vehicles.
Also Read: Toyota Glanza Now Gets Six Airbags As Standard; Prestige Package Introduced
Apart from that, the company also launched the Fortuner with a mild-hybrid system, thereby becoming the segment-first in India's ladder-frame SUV segment. The new system utilises a 48V mild-hybrid system combined with Toyota's standard 2.8-litre, 4-cylinder turbo-diesel engine.
Also Read: 2025 Toyota Urban Cruiser Hyryder Updated With More Features, New Transmission Option With AWD Variants