Auto Sales March 2025: SUV Demand Powers Audi India to 17% Growth in Q1 2025

Audi India has announced a retail sales figure of 1,223 units for the first quarter of 2025, reflecting a 17% year-on-year increase compared to the same period in 2024. This marks a significant positive trend for the luxury carmaker, reinforcing its growing demand in the premium automobile segment. 

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The Q1 2025 performance is driven by several factors. Audi India's diverse product portfolio continues to attract customers, with models such as the Audi Q7 and Audi Q8 playing a pivotal role in sales growth. Additionally, the company has benefited from improved supply chain stability, which was a challenge in 2024. After struggling with supply constraints last year, Audi India has managed to streamline operations, ensuring better inventory management and sales fulfilment. 

Audi’s certified pre-owned car business, Audi Approved: Plus, recorded a 23% growth in Q1 2025 compared to the same period in 2024. Operating across 26 facilities nationwide, this segment has emerged as a crucial pillar of the company's strategy, catering to the increasing demand for certified used luxury vehicles. The company also plans to further expand this network, making premium mobility more accessible to a wider audience. 

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The recent launch of the ‘Audi RS Q8 Performance’ has seen an overwhelming response from customers, with the model already sold out until Q3 2025. The success of this high-performance SUV highlights the growing appetite for luxury performance vehicles in India and reinforces Audi’s commitment to offering cutting-edge automotive technology. 

While the 17% increase in Q1 2025 is a positive indicator, it must be viewed in the broader context of Audi India’s overall performance. In 2024, the company faced a 26.7% decline in retail sales, with total deliveries standing at 5,816 units. Supply chain disruptions and market fluctuations contributed to this decline. However, the brand witnessed a strong recovery in Q4 2024, with a 36% rise over the previous quarter, which laid the foundation for the current upward trend. 

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