Bentley Opens New Showroom In New Delhi, Expands India Presence

Bentley Motors on Thursday opened its new showroom in New Delhi, in partnership with the BIRD Group, in a bid to expand its presence in India. The new facility is located at Worldmark 4 in Aerocity, near Indira Gandhi International Airport, and is intended to cater to customers in the National Capital Region and nearby markets.

The new outlet highlights Bentley’s continued investment in India, which it considers a key market for long-term growth. New Delhi also holds significance for the brand, having been home to its first authorised retail presence in the country in 2010.

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Developed in line with Bentley’s global retail standards, the showroom provides access to the company’s current product portfolio, including the Bentayga, Flying Spur, and Continental GT and GTC models. It also offers personalised services such as vehicle configuration and ownership support.

“India remains one of the most promising luxury car markets in the world. The opening of this new touchpoint marks an important milestone as we continue to strengthen our presence and bring the Bentley experience even closer to our customers in India,” Richard Leopold, Regional Director, EMEA at Bentley Motors, said in a statement.

Bentley said the expansion is part of its broader strategy to strengthen engagement with luxury car buyers in India while building its retail footprint across key markets.