BMW Group Sees Nearly 25% Surge In EV Sales In H1 2024

BMW has reported a strong performance in the first half of 2024, with a notable surge in sales of fully electric vehicles (BEVs). The BMW brand delivered 179,557 BEVs, marking a 34.1 per cent increase compared to the same period last year. This achievement is part of a broader trend of growth for the company, which sold a total of 1,096,486 units, a 2.3 per cent increase from the previous year. In total, the BMW Group delivered 1,213,359 vehicles across its BMW, MINI, and Rolls-Royce brands in the first half of the year.

BMW's growth extends beyond BEVs, with models from the upper premium segment also showing increased popularity. The BMW 7 Series experienced a 22 per cent growth in sales, while the BMW X1 and BMW 3 Series also performed well. BMW M GmbH reported a 5.1 per cent increase in sales, driven by interest in the new M5 high-performance sedan with an electrified drivetrain.

The MINI brand contributed to the group's performance, delivering 114,054 vehicles, including the first models from the new MINI Family. The upcoming launches of the MINI Cooper and MINI Countryman, along with the market introduction of the MINI Aceman, are expected to sustain this momentum. Rolls-Royce also reported positive results, delivering 2,819 motor cars, with the Rolls-Royce Cullinan Series II being a standout model. BMW Motorrad, the group's motorcycle division, handed over 113,072 motorcycles and scooters to customers worldwide.

Looking ahead, the BMW Group remains optimistic about the second half of 2024. The company anticipates positive impacts from the full availability of the BMW 5 Series models, including the new BMW 5 Series Touring and the first BMW i5 Touring. The continued market launch of the New MINI Family is also expected to contribute to the company's growth.

In India, BMW Group India demonstrated a robust performance in the same period. The company reported a notable increase in sales, delivering a total of 7098 cars (including BMW and MINI) and 3614 motorcycles under the BMW Motorrad brand. This reflects a 21 per cent year-over-year growth in car sales, a feat driven by the popularity of BMW's SUVs, luxury class models, and electric vehicles (EVs). BMW Group India sold 6734 units, while its MINI brand contributed 364 units to the total.