BMW Surpasses Mercedes in Indian Luxury Car Sales During H1 2026

BMW Group India has overtaken its chief competitor, Mercedes-Benz India, to claim the top position in luxury vehicle retail registrations for the first half of 2026.

According to official Vahan registration data, the luxury car space saw a total of 26,688 units registered between January and June 2026, marking a 4% expansion for the overall segment. Within this period, BMW's aggressive volume push successfully disrupted over a decade of continuous market dominance by Mercedes-Benz.

Official registration metrics indicate that BMW Group India (including the Mini brand) secured the pole position by delivering 10,043 units during the six-month period. This performance reflects a 15% year-on-year growth trajectory, allowing the Bavarian manufacturer to capture a 38% total share of the domestic luxury car market.

In contrast, Mercedes-Benz India slid to the second position with 9,472 units registered via the Vahan platform. Holding a 35% market share, Mercedes-Benz recorded a 3% decline in registrations compared to H1 2025, a setback primarily linked to supply-side constraints and limited vehicle availability for its popular models.

Beyond the top two spots, Jaguar Land Rover India maintained its hold on the third position despite a 5% volume decline, finishing H1 2026 with 3,039 retail units. Audi India took the fourth spot with 2,182 registrations (up 3%), followed by Volvo with 874 units (up 4%), and Lexus with 759 units (up 3%). 

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