Hero Premia Premium Dealership Launched

Hero MotoCorp as a brand has been renowned for its fuss-free and frugal commuter range of motorcycles. The commuter bikes are its bread and butter products and helped establish the brand Hero and made it the largest two-wheeler manufacturer in our country. However, in the recent past, Hero has ventured into the premium two-wheeler space and with this comes a new dilemma. A premium buyer doesn‘t want to be associated with a commuter brand and hence to distinguish these two clienteles, Hero has started working on building new Premia dealerships.

The Hero Premia dealerships will be the flagship showroom for Hero MotoCorp and will sell a varied range of premium two-wheelers. Customers can purchase the Hero Vida electric scooter, Hero Karizma XMR or the Harley-Davidson X440 motorcycle at the Hero Prima showroom. The look and feel of these dealerships is very modern and premium, and it’s very different from conventional Hero MotoCorp showrooms. The first Hero Prima dealership commenced operations in Kozhikode, Kerala. We can expect more Hero Premia dealerships commencing operations in major cities across the country soon.