iPhone 17 Air With Slimmer Design Enters Production Phase, May Launch In 2025

Apple is preparing to launch the iPhone 17 Air in the fall of 2025, a move likely aimed at revamping its smartphone lineup and addressing current market challenges. This new device represents a significant departure from the company's recent incremental upgrade approach; the purported iPhone 17 Air is likely to be included in the next lineup with toned-down features and slimmer body, says a report by The Wall Street Journal.

For the upcoming iPhone 17 Air, Apple is entering a New Product Introduction (NPI) process at Foxconn, according to industry sources quoted by Digi Times.

For context, the NPI phase is a comprehensive product development methodology that transforms a conceptual design into a market-ready product. 

iPhone 17 (Expected Features)

The iPhone 17 Air is likely to come with by several groundbreaking features. The device will boast an ultra-slim profile, measuring less than 8mm thick, and is specifically designed to be more affordable than the Pro models. To achieve this competitive pricing, Apple has made calculated compromises in device specifications.

iPhone 17 (Expected Design)

The new model will likely have toned down specs and features, including a single-sensor camera system and a complete transition to eSIM technology. This approach allows Apple to reduce manufacturing costs while maintaining a premium feel. The device will likely include a large, centred camera bump, representing a significant departure from the dual-camera setup of previous standard models.

Beyond the iPhone 17 Air, Apple is simultaneously developing two foldable devices targeted for a 2026 release, indicating a commitment to innovation and market diversification.

The pursuit of a more accessible device may involve some performance trade-offs. Some leaks and reports suggest potential reductions in battery capacity and camera functionality.

The development of the iPhone 17 Air is being seen as Apple's response to several market challenges, including smartphone market saturation and consumer demand for more budget-friendly premium devices. By introducing this new model, Apple aims to attract price-sensitive consumers while maintaining its reputation for innovative design.