Kia India has announced a Scrappage Incentive Program to encourage sustainable mobility and reduce environmental impact. The initiative aligns with the government's vehicle scrappage policy while offering customers financial benefits to upgrade to cleaner, modern vehicles.
Hardeep Singh Brar, Senior Vice-President of Sales & Marketing at Kia India said, "At Kia, we have always been committed to supporting clean, sustainable mobility solutions. This scrappage incentive initiative is aligned with the government’s scrappage mandate and reflects our dedication to empowering customers to make environmentally responsible choices. We are proud to assist our customers in transitioning to more efficient, lower-emission vehicles while also encouraging the eco-friendly recycling of old cars.”
Under this program, customers can scrap their old vehicles, irrespective of brand or model, and receive an incentive towards purchasing a new Kia car. The company offers 1.5% of the ex-showroom price or ₹20,000 (whichever is lower) as a discount on any Kia vehicle, provided customers present a valid Certificate of Deposit from scrapping their old car.
