Mahindra has launched the highly anticipated 5-door Thar Roxx in India at a starting price of ₹12.99 lakh (ex-showroom, India). The Thar Roxx promises to be a blend of rugged off-road capability and urban usability, bolstered by some key design updates and an expanded colour palette. In this article, we will explore the latter.
Also Read: Mahindra Thar Roxx Launched In India At ₹12.99 Lakh
Mahindra offers the Thar Roxx in a total of seven colour options, each featuring a blacked-out roof for added contrast and a striking presence on the road. However, these colours aren't available across all variants, providing different customers with tailored choices depending on their preferences and budget.
Colours | MX1 | MX3 | MX5 | AX3L | AX5L | AX7L |
|---|---|---|---|---|---|---|
Stealth Black | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Tango Red | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Everest White | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
Forest Green | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ |
Battleship Grey | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ |
Burnt Sienna | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ |
Nebula Blue | ❌ | ❌ | ✅ | ✅ | ✅ | ✅ |
Also Read: Mahindra Thar Roxx vs Force Gurkha: Specifications & Prices Compared
The decision to limit certain colours to higher trims like the MX5, AX3L, AX5L, and AX7L aligns with Mahindra’s strategy of segmenting its product line to attract different buyer demographics. For example, entry-level trims like MX1 and MX3 are limited to more common colours like Stealth Black, Tango Red, and Everest White, appealing to budget-conscious buyers seeking practicality and affordability.
On the other hand, premium shades like Forest Green and Battleship Grey are reserved for more expensive trims, thereby positioning them as exclusive options for those willing to pay more for customisation and a unique look.
