Maruti Suzuki Inaugurates 500th NEXA Sales Outlet; Plans To Add 100 More

Maruti Suzuki India Limited (MSIL) has inaugurated its 500th NEXA sales outlet in Bengaluru, Karnataka, marking a significant milestone in the automaker's retail strategy. This expansion brings Maruti Suzuki’s total sales network—encompassing Arena, Nexa, and Commercial outlets—to 3,925 locations across 2,577 towns and cities. Launched in July 2015, the Nexa retail channel was introduced as a premium offering to attract a new category of customers by providing a superior car-buying experience.

Within a year of its launch, Nexa established 100 outlets across 94 cities, demonstrating the rapid pace at which Maruti Suzuki has expanded this premium retail network. Building on this momentum, the company has set ambitious plans to further broaden its reach, with an additional 150 stores planned nationwide. Of these, approximately 100 outlets are targeted for smaller cities.

In the financial year 2023-24, Nexa witnessed robust growth, selling over 5.61 lakh vehicles—a 54 per cent increase over the previous fiscal year, significantly outpacing industry growth. NEXA now accounts for nearly 30 per cent of Maruti Suzuki’s domestic sales, underscoring its strong position in the Indian automotive market. The growth in sales reflects the increasing consumer preference for models retailed through Nexa, which includes popular offerings like the Ignis, Baleno, Fronx, Ciaz, Jimny, XL6, Grand Vitara, and Invicto.