Maruti Suzuki Says e Vitara Demand Encouraging, But Supplies Constrained By Capacity

Maruti Suzuki India said demand for its first battery electric vehicle, the e Vitara, has been encouraging in both domestic and export markets, but supplies remain constrained due to production capacity.

Speaking during the company’s Q4 FY26 earnings call, Rahul Bharti, Chief Investor Relations Officer at Maruti Suzuki, said customer response to the electric SUV had been positive. “Wherever we have sold that car, the customers are very happy. This is both in India and in our export markets. So that bodes well,” Bharti said. “Currently, we are constrained by production capacity.”

The e Vitara, launched during FY26, is Maruti Suzuki’s first fully electric SUV and has been developed on a dedicated platform for India as well as around 100 global markets. The model is part of the company’s broader plan to prepare for the transition to electric mobility while continuing with a multi-powertrain strategy that includes petrol, CNG, hybrid and biofuel-compatible technologies.

Bharti said supplies of the e Vitara are expected to improve as the company expands manufacturing capacity. “Soon this year, when our fourth plant in Gujarat comes up and there’s a gradual ramp-up, we’ll keep increasing our supplies,” he said. He added that the company’s focus, while volumes remain limited, would be on customer satisfaction. “Till the time we have lower numbers, at least we should focus on 100% customer delight.”

Also read: Maruti Suzuki Eyes Over 10% Growth In FY27 As New Plants Add 5 Lakh Units Capacity

Maruti Suzuki is adding significant capacity in FY27, with the second plant at Kharkhoda in Haryana and the fourth production line at Hansalpur in Gujarat set to become operational during the year. Each will add annual capacity of 250,000 vehicles, taking the total planned capacity addition to 500,000 units. The company said this expansion reflects its confidence in demand and its plan to raise total production capacity to 4 million units per annum in the medium term.

However, Bharti said the chairman, RC Bhargava, had conveyed that the company expected growth of over 10% in FY27, supported by fresh capacity. “Effectively, one can expect that we’ll have an additional volume of about 250,000 cars available this year over the previous year,” Bharti said.

To support EV adoption, Maruti Suzuki said it has over 2,000 exclusive charging points across its sales and service network in 1,100 cities and has tied up with 13 charge point operators. The company aims to enable access to more than 1 lakh charging points across India by 2030, along with dealers and charge point operators.