MG Select Prices Couture Editions of M9, Cyberster from ₹84.94 lakh

MG Select, the luxury retail arm of JSW MG Motor India, has launched Couture Edition versions of the MG M9 and MG Cyberster, priced at ₹84.94 lakh and ₹87.49 lakh respectively. The announcement was made in Gurugram on August 3, 2026, with bookings open on the brand's website and deliveries scheduled to begin August 10.

The Couture Editions are the result of a collaboration with designer Gaurav Gupta, whose menswear label is known internationally for sculptural silhouettes and hand-finished detailing. Both vehicles carry Gupta's Serpent Infinity motif, a recurring element in his collections, applied through hand embroidery and tonal layering on interior surfaces. MG says the finish is designed to shift in appearance under changing light, echoing the effect on his runway garments.

The partnership was first previewed earlier this year at the opening of Gupta's flagship menswear store in New Delhi, where a customised Cyberster was displayed. It advanced last month when MG served as official automobile partner for Gupta's Light Song collection showcase in Mumbai on July 17, at which the Couture Editions of the M9 and Cyberster were unveiled.

Only 50 units of the Couture Edition kit will be made for each model, sold exclusively through MG Select's experience centres across 14 cities. The limited run positions the cars as collectible variants rather than volume products, a strategy increasingly used by luxury retailers in India to create urgency around low-volume launches.

"The Cyberster and M9 have quickly become the most sought-after luxury EVs in their segment," said Milind Shah, Head of MG Select at JSW MG Motor India. "By introducing a couture layer, we are building on that popularity with an offering that is both rare and collectible. It strengthens MG Select's business proposition by uniting proven demand with exclusivity."

Gupta described the project as an extension of his design philosophy beyond fashion. "This collaboration with MG demonstrates how the principles of couture, craftsmanship, precision and emotional storytelling can transform the way we experience luxury mobility," he said.