First Product Under MG Select Retail Channel To Arrive In Q1 Of 2025

JSW MG Motor India recently announced its plan to launch an exclusive MG Select channel brand targeting the 'accessible luxury' segment in India. With this segment, MG wants to provide its new-age customers with an elevated experience with a range of premium products at an affordable sticker price. For this, the company will introduce a slew of premium cars in the country, starting most likely with the MG Cyberster, showcased earlier this year. According to MG, the first premium car will make its way to our shores by Q1 of 2025, and, over the next two years, will expand its portfolio to include four premium products.

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Gaurav Gupta, Chief Growth Officer, JSW MG Motor India, said, “The traditional concept of 'purchasing' is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands. Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”

MG says this move reflects the company’s strategic response to opportunities in the premium automotive market, particularly the rising demand for luxury products that are more inclusive and sustainable. With the MG Select, the company aims to establish an exclusive, new-age luxury, experience centres in 12 key cities across India in phase 1 which will offer a range of vehicles primarily NEVs, including plug-ins, hybrids, EVs, and more.