Mini, the maker of popular premium vehicles like Cooper and Countryman, has launched ‘Mod My Mini’ customisation programme in India. It’s rooted in the core philosophy that no two Mini vehicles on the road should look identical, the programme offers a curated suite of factory-backed upgrades designed for its cars.
Available to owners purchasing a new model as well as those personalising an existing vehicle, the service allows extensive modification across key visual elements, including the roof, mirror caps, spoilers, and brake callipers.
Under the new initiative, owners gain access to a broad selection of customisation components, featuring over 100 classic Mini exterior paint shades, multiple exclusive thematic decal designs, and a wide array of original Mini accessories. By combining these options, customers can explore more than 2.5 million unique configurations to tailor their vehicle to their individual taste.
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To preserve high build quality and premium finish standards, Mini India provides a 24-month warranty on all official decals installed through the programme, effective from the date of installation.
Customers can explore the customisation library and verify component availability at 17 Mini sales touchpoints across 16 Indian cities. Additionally, Mini aftersales support remains fully integrated into the broader BMW Group India network, spanning 51 touchpoints in 36 cities.