Moj Becomes First Indian Social Media Platform to Integrate Dolby Vision

Moj, one of the most popular short video platforms in India has announced a partnership with Dolby Laboratories. As part of this collaboration, Moj has become the first Indian social media platform to support Dolby Vision HDR technology.

What is Dolby Vision?

Dolby Vision is a cutting-edge technology renowned for its ability to enhance video quality, offering vibrant colours, sharper contrast, and greater detail. By integrating Dolby Vision, Moj creators can ensure that their videos deliver an immersive and lifelike experience.

The implementation of Dolby Vision on the Moj platform will significantly enhance the viewing experience as it goes beyond traditional HDR by dynamically optimizing image quality based on the viewer's device and platform.

“Karan Grover, Sr. Director Commercial Partnerships – IMEA (India, Middle East and Africa) at Dolby Laboratories said, “At Dolby, our singular focus is to deliver immersive audio-visual experiences to our customers. We are thrilled to work with Moj to bring the Dolby Vision experience to the Moj platform. It is exciting to know creators and consumers of Moj will now be able to shoot videos that capture all of the details and textures with the incredible resolution and image quality of Dolby Vision”.

To leverage the benefits of Dolby Vision, users can capture videos in this format using compatible iOS or Android devices and upload them to the Dolby Vision-enabled Moj app.

Setal Patel, Director of Product, Moj, said, “With this partnership with Dolby Vision, a first in India, Moj enables creators to share richer stories and experiences, empowered by cutting-edge innovation and advanced technology. Dolby Vision marks a significant stride forward for Moj and opens up a lot of possibilities for our users in the future."

Moj, launched in July 2020, has quickly become the largest Indian short video platform, attracting nearly 300 million monthly active users. The app has emerged as the go-to entertainment platform for language-first and Gen Z users in India.

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