RayBan Launches Limited Ferrari-Branded Meta Smart Glasses for Miami GP

The Rayban Meta smart glasses come in a limited Ferrari edition. They are blue for the Miami GP.

RayBan, a long-time Ferrari partner, has launched special limited edition blue-coloured Ferrari-branded Meta AR glasses to coincide with the blue livery that the Ferrari F1 team will adorn for the upcoming Miami GP. Ferrari will be dropping its iconic scarlet red livery for a blue one to commemorate its 60th anniversary in North America during the Miami GP weekend on May 5th. The last time Ferrari had a blue livery was in 1964 when the late John Surtees became an F1 world champion with the Scuderia in the 250LM. The launch also comes at a time when Meta has added multimodal capabilities to the RayBan smart glasses.

The glasses, named the Meta Wayfarer Scuderia Ferrari Miami LTD, start at $499, which is more expensive than the standard $299 Meta Wayfarer models that RayBan currently offers.

This launch follows RayBan's recent addition of video calling features with WhatsApp and Messenger, allowing users to share their view during a video call. The company has also expanded its collection with new styles for the RayBan Meta smart glasses.

Meta AI with vision is also being rolled out, enabling users to leverage Meta's Llma AI models to ask the glasses about what they're seeing and get information in a hands-free way. The feature utilises the integrated 12-megapixel cameras, and users in the US and Canada can trigger the Meta AI by using the "Hey Meta" prompt. Meta had started testing a multimodal update in December, which is now starting to roll out to customers.

The launch of the limited edition Ferrari-branded Meta smart glasses is expected to generate interest among fans of both Ferrari and technology. The glasses showcase the partnership between RayBan and Ferrari and highlight the advancements in augmented reality and AI-powered wearable devices.

The release of these special edition glasses coincides with the Miami GP, where fans will see the Ferrari F1 team sporting their new blue livery on the track, paying homage to the team's historic 1964 season. The combination of the RayBan brand, Ferrari's motorsport heritage, and Meta's technology is likely to make these limited edition smart glasses a sought-after accessory for tech enthusiasts and racing fans.

This launch also coincides with Scuderia Ferrari's announcement of HP as a title sponsor, as part of a deal which could be valued at half a billion USD. The team will be renamed to Scuderia Ferrari HP, and the partnership will enable the team access to HP technology like PCs and printers on a corporate level, in addition to the F1 race team.

Ferrari has also shown off new blue merchandise with overalls partner Puma for the race weekend, showcasing its drivers Charles Leclerc and Carlos Sainz Jr in breezy blue clothes characteristic of the Miami Beach vibe. This further highlights the team's commitment to embracing the Miami GP's unique atmosphere and celebrating its 60th anniversary in North America.