Royal Enfield Launches Its Exclusive Apparel Store In Pune

A new direction in amplifying its lifestyle vertical, Royal Enfield has opened its flagship apparel brand store in Pune at Amanora Mall in Hadapsar. This brand-new store also marks the brand’s start of a new phase in the apparel business, with retail now going beyond just motorcycles.  

The store will have on offer a range of riding gear, lifestyle apparel, and accessories. Products include popular riding jackets like the Nirvik V2 and Crossroader, helmets, and casual wear for both men and women. 

Royal Enfield has perhaps the strongest presence in the lifestyle segment amongst Indian brands. The company’s apparel collection is extremely premium in quality and design with several notable collaborations in the past with known clothing brands like Huemn and Levis. Plus, the store will also offer its riding gear collection that while not being the most advanced or dedicated in the market, aims to offer an accessible purchase for the first-time buyers.

Speaking on the occasion of the launch of this new store, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “With the launch of our exclusive apparel store in Pune, we’re expanding our retail footprint to offer high-quality riding gear and lifestyle apparel with increased accessibility.” 

We expect to see more such outlets popping up in various cities very soon.