The store aims to tap into the lifestyle business of the heritage bike maker.
Share Post
The store aims to tap into the lifestyle business of the heritage bike maker.
A new direction in amplifying its lifestyle vertical, Royal Enfield has opened its flagship apparel brand store in Pune at Amanora Mall in Hadapsar. This brand-new store also marks the brand’s start of a new phase in the apparel business, with retail now going beyond just motorcycles.
The store will have on offer a range of riding gear, lifestyle apparel, and accessories. Products include popular riding jackets like the Nirvik V2 and Crossroader, helmets, and casual wear for both men and women.
Royal Enfield has perhaps the strongest presence in the lifestyle segment amongst Indian brands. The company’s apparel collection is extremely premium in quality and design with several notable collaborations in the past with known clothing brands like Huemn and Levis. Plus, the store will also offer its riding gear collection that while not being the most advanced or dedicated in the market, aims to offer an accessible purchase for the first-time buyers.
Speaking on the occasion of the launch of this new store, Yadvinder Singh Guleria, Chief Commercial Officer, Royal Enfield, said, “With the launch of our exclusive apparel store in Pune, we’re expanding our retail footprint to offer high-quality riding gear and lifestyle apparel with increased accessibility.”
We expect to see more such outlets popping up in various cities very soon.
Battery Error Is Crippling Tesla Vehicles In South Korea
Acko Drive Team 15 Oct, 2025, 8:11 AM IST
Foxconn Denies ₹15,000 Crore Tamil Nadu Investment Announcement as State Stands Firm on Deal: Report
Acko Drive Team 15 Oct, 2025, 8:04 AM IST
Hyundai Motor India Targets 15% Market Share with 26 New Launches by FY2030
Ameya Naik 15 Oct, 2025, 7:52 AM IST
Hyundai Announces Genesis Luxury Brand Entry into India by 2027
Ameya Naik 15 Oct, 2025, 7:14 AM IST
Hyundai Motor India to Launch Eight Hybrid Models by FY30, Targeting 16% of Product Portfolio
Ameya Naik 15 Oct, 2025, 6:58 AM IST
Looking for a new car?
We promise the best car deals and earliest delivery!