Royal Enfield Records Its Strongest Sales Performance Yet In 2024

Royal Enfield has marked its strongest performance yet, achieving record domestic wholesales of 857,378 units in 2024, representing a 4 per cent growth over 2023's 8,22,295 units. This performance has surpassed the company's previous best of 8,37,669 units set in 2018.

Royal Enfield’s dominance in the midsize motorcycle segment is particularly evident in its 350 cc category. Between April and November 2024, it commanded a 94 per cent market share, selling 5,25,568 units of the total 5,57,549 motorcycles in this segment. The company achieved its highest-ever monthly domestic market sales in October 2024, delivering 101,886 units.

(Also Read: Royal Enfield Goan Classic 350 Review - The Coolest RE Out There)

In the 450 cc segment, Royal Enfield's Guerilla 450 and Himalayan 450 helped contribute 27,420 units between April and November 2024, securing a 32 per cent market share. The brand's performance in the 500-800 cc category has been particularly notable, with sales growing 47 per cent year-on-year to reach 33,152 units. The 650 cc portfolio, including the Interceptor, Continental GT, Super Meteor, Bear, and Shotgun, achieved sales of 31,977 units, commanding a 96 per cent market share.

Looking at fiscal year performance, Royal Enfield has dispatched 6,52,856 units in the first nine months of the financial year 2025, showing a 3.58 per cent growth over the same period last year. With monthly average sales of 72,539 units between April-December 2024, the company is well-positioned to exceed its financial year 2024 record of 8,34,795 units.

(Also Read: Royal Enfield Bear 650 First Ride: The Better And Rugged Interceptor?)

The manufacturer currently offers 13 bikes in the domestic market, ranging from the popular 350 cc lineup to the premium 650cc series. Based on current sales trajectory, Royal Enfield appears set to cross the 850,000-unit milestone in 2025, which should further help cement its position in India's premium motorcycle segment. In fact, it has a slew of new launches slated in 2025.