Royal Enfield Thailand CKD Plant Commences Operation

In a major global move, Royal Enfield announced that it has commenced operations at its new CKD (Completely Knocked down) assembly facility in Thailand. The Royal Enfield assembly plant is located at the Samut Prakan province in Bangkok. The company is banking on the new facility to expand sales of its mid-size bikes in Thailand, which is among the largest two-wheeler markets in Asia. 

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Speaking at the inauguration of the new facility, Royal Enfield CEO, B Govindarajan, said, “Royal Enfield has been working extensively to grow the middleweight motorcycling segment globally. We have seen great reception from the international audience who are looking for motorcycles that are accessible and are a unique extension of their personality. We have an evocative range of motorcycles across various platforms catering to our global audiences. Royal Enfield is a truly global brand and ranks among the top mid-segment motorcycle brands in markets such as the UK, Korea, Australia-New Zealand, among others. Our strategic intent is to have an international expansion strategy of investing in markets with huge potential to grow. Thailand assembly plant caters to this vision. We thereby are bringing more and more motorcycle enthusiasts to experience the DNA of Royal Enfield - Pure Motorcycling”.

 Apart from the new facility in Thailand, Royal Enfield has CKD assembly plants in Argentina, Colombia, Brazil, Bangladesh and Nepal. The new Thailand facility is spread across 57,000 sq ft and has an installed capacity of assembling more than 30,000 units per year. It will also house a dedicated power plant training center for dealership training and for plant employees as well. Royal Enfield has had a very busy 2024 as it has expanded its product portfolio and introduced new products in the 350 cc, 450 cc and the 650 cc class. The next launch from the brand will be the new Scram 440 scheduled to go on sale in January, 2025.