Škoda Auto Achieves 300 Customer Touchpoints in India, Expands Focus on Tier 2 and 3 Markets

Škoda Auto India has reached a significant milestone by establishing 300 customer touchpoints across 172 cities in the country. This expansion underscores the brand’s commitment to enhancing accessibility and service quality for its growing customer base. Notably, 75% of these touchpoints are located in Tier 2 and Tier 3 cities, reflecting Škoda’s strategy to penetrate emerging markets while strengthening its presence in Tier 1 urban centres.

The achievement comes as Škoda celebrates 25 years in India and its highest half-yearly sales in H1 2025. The brand’s network growth aligns with its product strategy, which includes popular models like the Kylaq, Kushaq, Kodiaq, and Slavia. Ashish Gupta, Brand Director, Škoda Auto India, emphasised the focus on customer-centricity, citing collaborations with long-term dealers and new partners to ensure consistent service quality nationwide.

Škoda’s journey in India contrasts with competitors like Volkswagen (VW), Tata, Mahindra, and Nissan. While VW, its sister brand under the Volkswagen Group, has a smaller footprint, Tata and Mahindra dominate the mass market with extensive rural and semi-urban networks. Nissan, though present, lags behind in reach. Škoda’s targeted expansion in Tier 2 and 3 cities mirrors Mahindra’s approach but focuses on premium offerings.

The brand’s service capabilities now support 550,000 cars annually, backed by initiatives like the complimentary Škoda Supercare package. Globally, Škoda aims to rank among Europe’s top three brands by 2030, with India playing a pivotal role in its growth strategy.