Suzuki Motorcycle India Opens First Dealership in Sirsa

Suzuki Motorcycle India Pvt. Ltd. (SMIPL) has inaugurated its first dealership in Sirsa, Haryana, marking the brand's maiden retail presence in the city. The outlet, operated by Pluton Autohaus under the name Pluton Suzuki, opened its doors on 29 May 2026 at Bansal Palace and forms part of the company's ongoing push to establish a foothold in smaller urban centres across the country, reported Autocar Professional.

The facility is set up in a 3S format, Sales, Service, and Spare Parts, housed under one roof. The service workshop is fitted with maintenance equipment and staffed by trained technicians to provide after-sales support alongside the retail offering. Customers may also purchase genuine accessories, apparel, and branded merchandise at the outlet.

Also read: Hero Motocorp to Showcase India’s First E100 Flex Fuel Motorcycle on June 3

The inauguration was attended by Kenichi Umeda, Managing Director of SMIPL, alongside company officials and representatives from dealer partner Pluton Autohaus. With the addition of the Sirsa outlet, SMIPL's total retail network across India has grown to 1,246 dealerships, of which 25 are now operating in Haryana.

The showroom displays SMIPL's complete domestic two-wheeler range. The scooter lineup includes the Access, Avenis, and the recently launched Burgman Street, as well as the e-ACCESS -- the company's first electric scooter. Motorcycles on display span the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250, and the adventure-focused V-Strom SX. Test rides are available across the range, including the latest Access variants equipped with ABS.

Addressing attendees at the inauguration, Umeda said the dealership would bring the company closer to customers in the region, giving them access to its product range and after-sales services. He noted the outlet would also serve as a venue for customer engagement initiatives including Suzuki MotoFest, the Access Mileage Contest, V-Strom Experience rides, and Gixxer Pitstop events, and acknowledged dealer partner Ritvik Bansal for the collaboration in establishing the outlet.

The Sirsa dealership is in line with SMIPL's broader pattern of gradual expansion into Tier 2 and Tier 3 cities, where two-wheeler demand has remained resilient. With 25 dealer touchpoints now active in Haryana, the company appears to be consolidating its presence in its home state as a foundation for wider national growth.