Tata Curvv Coupe SUV Launched in India; Prices Begin At ₹10 Lakh

Tata Motors has officially launched its much-anticipated Curvv coupe SUV in India, with a starting price of ₹10 lakh (ex-showroom). Positioned as a competitor to popular mid-size SUVs like the Hyundai Creta, Kia Seltos, Maruti Suzuki Grand Vitara, and Citroën Basalt, the Curvv is available in eight variants and six distinct colour options. However, Tata has not yet announced the complete price list of the automatic versions, but instead revealed the starting price for the DCA versions.

The Curvv Revotron petrol DCA starts at ₹12.49 lakh, while the Curvv Hyperion petrol DCA will be priced from ₹16.49 lakh. As far as the Curvv Kryojet diesel DCA is concerned, it will be priced from ₹13.99 lakh (all prices are ex-showroom, India).

The Tata Curvv features a distinctive design that sets it apart in the crowded SUV market. Key design elements include a signature sloping roofline that gives the vehicle a coupe-like profile, LED light bars at both the front and rear, and split LED headlamps. The Curvv also sports dual-tone alloy wheels, flush-fitting door handles, and blacked-out ORVMs (outside rear-view mirrors). The rear of the vehicle is characterized by inverted L-shaped LED taillights and a shark-fin antenna, while glossy black cladding enhances the SUV's rugged look. The Curvv is offered in six colour options: Gold Essence, Pure Grey, Opera Blue, Flame Red, Pristine White, and Daytona Grey.

Inside, the 2024 Tata Curvv is designed with a focus on comfort and technology. The cabin includes a panoramic sunroof, ventilated front seats, and a 12.3-inch touchscreen infotainment system. A fully digital-coloured instrument cluster provides the driver with key vehicle information, while an electric parking brake and a four-spoke steering wheel with an illuminated Tata logo add to the modern feel of the interior.

Other notable interior features include touch controls for the air conditioning system, a 360-degree camera, front parking sensors, and a faux carbon fibre finish on the dashboard. The Curvv also offers drive modes, rear AC vents, a powered tailgate, wireless charging, a six-way power-adjustable driver's seat, a rear seat recline function, an engine start-stop button, ambient lighting, and an auto-dimming IRVM (inside rear-view mirror). Additionally, the Curvv is equipped with Tata's Level 2 ADAS (Advanced Driver Assistance Systems) suite.

The Tata Curvv is available with three engine options to cater to different customer preferences. These include a 1.2-litre turbo-petrol engine, a 1.2-litre GDi (Gasoline Direct Injection) turbo-petrol engine, and a 1.5-litre diesel engine. The new GDi turbo-petrol engine produces 123 bhp and 225 Nm of torque. Transmission choices include a 6-speed manual gearbox and a Dual-Clutch Transmission (DCT) unit.

The Curvv comes in eight variants, each offering a different combination of features to suit various customer needs. The variants are Smart, Pure+, Pure+ S, Creative, Creative S, Creative+ S, Accomplished S, and Accomplished+ A.