Tata Motors Reveals New Brand Identity For EV Business

Tata Passenger Electric Mobility, a subsidiary of Tata Motors launched its new brand identity, TATA.ev. The new brand identity embodies the core philosophy of "Move with Meaning," While Tata Motors says that customers should “expect a unique experience across all touchpoints, from the brand to the product and its ownership cycle”, it has not clarified whether there will be separate dealerships. But that will be highly unlikely, given that Tata Motors has a strong dealership reach in the country and we therefore expect a different section dedicated to EVs with a dedicated staff as well.

Also Read: Tata Punch EV Caught Testing In India

Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd. said, “Both the products and services are intended to create highly differentiated and meaningful consumer experiences. The brand personality is humane, honest, invigorating, and conversational – a rallying point for those curious about having a better impact on the world.”

Also Read: Upcoming Tata Cars In India

Tata Motors currently holds a dominating market share of over 70% in the 4-wheeler EV segment. And the company has big plans for the EV space. It will begin with the Nexon EV facelift, Punch EV and then the Curvv electric SUV. The company plans to offer different body styles at several accessible price points.