Tata SUVs Get Benefits Of Up To ₹1.4 Lakh To Celebrate 20 Lakh SUV Sales

Tata Motors has achieved a significant milestone of selling more than 20 lakh SUVs in India. To celebrate this milestone, Tata Motors is offering special discounts on all the SUVs in its portfolio. 

The popular variants of the Punch, Nexon, Harrier and Safari are being offered with benefits of up to ₹1.4 lakh. On the other hand, the Nexon.ev is offered with benefits of ₹1.3 lakh, while the Punch.ev gets a discount of ₹30,000. These offers are only available till July 31, 2024. 

Furthermore, Tata Motors has also reduced the starting prices of the two SUVs. Prices for the Harrier now start at ₹14.99 lakh, down from ₹15.49 lakh. The Safari’s new starting price is ₹15.49 lakh which earlier was ₹16.19 lakh (all prices ex-showroom, India). 

Tata Motors’ first SUV was the Sierra which was launched in 1991. Ever since, Tata Motors has launched a variety of SUVs like the Safari, Hexa, Nexon, Punch and Harrier. Currently, it has four SUVs in its portfolio – Punch, Nexon, Harrier and Safari – and is gearing up to launch the Curvv coupe SUV by the upcoming festive season. 

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility, said, “Our ability to understand the SUV segment and provide the right product for every customer need, helps us immensely to maintain consistency and dominant leadership in the segment. Supported by our multi-powertrain strategy, our approach is to provide Indian consumers with world-class SUVs that are robust, safe and technologically advanced. The achievement of the 2 million SUV sales mark is a testament to this approach and sets the pace for the future growth of the SUV category.”