Ultraviolette Enters The UK Market

Ultraviolette Automotive has further strengthened its presence in Europe by now entering the United Kingdom. The Bengaluru-based electric bike company has entered this new market in partnership with MotoMondo. The latter will be the official importer and distributor of the electric bikes in the United Kingdom and the Benelux region (Belgium, Netherlands, and Luxembourg). 

The partnership will see Ultraviolette introduce its performance electric bike to European customers, beginning with the F77 Mach 2 Recon model. The electric bike has been launched at  a special introductory on-road price of £8,499 (which is around ₹9.66 lakh) for all pre-bookings made before 30th June 2025. After this promotional period, the motorcycle will be available at an on-road price of £9,399 (which converts to ₹10.68 lakh).

The F77 Mach 2 Recon is powered by a 10.3 kWh battery that is good for a claimed range of 323 km. This makes it one of the longest range electric bikes in the country, however, in the UK market, it will have quite a few premium alternatives as its competition. On the features front too, the F77 Mach 2 Recon comes loaded to the gills with all the latest tech. From tyre pressure monitoring system to 10-level regen braking, and much more. All in all, the performance on offer should give UK citizens a nice alternative for urban commuting, and for those occasional country road runs. 

(Also Read: Ultraviolette Heads To Europe With Türkiye Operations)

Speaking on the occasion of this new market launch, Narayan Subramaniam, CEO & Co-founder of Ultraviolette, stated, “We are thrilled to partner with MotoMondo to bring the Ultraviolette experience to the United Kingdom and Benelux region. This partnership represents a significant milestone in our global journey as we expand the Ultraviolette brand beyond India into some of the world's most mature and discerning motorcycling markets. MotoMondo’s proven expertise in establishing and growing premium motorcycle brands across Europe makes them the perfect partner to represent Ultraviolette in these key regions.”

“Their technology is unprecedented, and we have only just seen the beginning! Ultraviolette will disrupt the current motorcycle market by offering a real alternative for all combustion engines,” concluded Jan Ykema, Managing Director of MotoMondo.