Ultraviolette Partners with Elektrorider to Expand Across Central and Eastern Europe

Indian performance electric vehicle manufacturer Ultraviolette has announced a new strategic alliance with Elektrorider, appointing them as the official importer and distributor across six major Central and Eastern European nations. Under this new partnership, Elektrorider will manage the brand's operations in Hungary, Croatia, Slovakia, Romania, Slovenia, and Czechia. This geographical expansion successfully strengthens and extends the electric motorcycle manufacturer's retail and distribution footprint across eighteen European countries.

The alliance marks a critical milestone in the company's global growth blueprint and reinforces its core commitment to manufacturing premium vehicles in India for international markets. By leveraging Elektrorider’s existing retail network in electric scooters, motorcycles, and e-bikes, the brand aims to establish a solid foundation for sustainable long-term sales growth. The commercial rollout in these newly added territories will commence with the introduction of its flagship high-performance electric motorcycles, specifically the F77 MACH 2 and the F77 SuperStreet.

According to Narayan Subramaniam, Chief Executive Officer and Co-founder of Ultraviolette, the market response to the F77 platform across primary European markets has been highly positive, with consumers embracing the brand's vision of performance-oriented electric mobility. He noted that moving into Hungary and the surrounding Central and Eastern European region is a significant step forward due to the territory's deep-rooted motorcycling culture and active riding communities. The company aims to combine its advanced technological products with Elektrorider's regional market expertise to deliver a seamless customer journey spanning initial brand introduction, public test rides, and long-term ownership.

Also read: Ultraviolette F77 Becomes First Indian Production Motorcycle to Complete Isle of Man TT Circuit

Attila Pavuk, Chief Operating Officer of Elektrorider, expressed immense excitement about introducing the brand to the region, highlighting that the F77 distinctively bridges the gap between performance, technology, design, and riding emotion. He confirmed that their regional team has already finalized specialized sales, technical, and after-sales training modules. Consequently, the distributor is fully prepared to handle consumer requirements ranging from initial test rides to spare parts supply, service, and continuous technical support. The short-term goal for the distributor remains centered on building a robust local owner community and providing as many riders as possible with the chance to experience next-generation electric motorcycling.

The high-performance electric motorcycles will be introduced to these markets with region-specific introductory on-road pricing structures. For the F77 MACH 2 RECON variant finished in Turbo Red, the introductory price is set at 3,499,000 Ft in Hungary, RON 45,899 in Romania, and 8,990 Euros across Croatia, Slovakia, Slovenia, and Czechia. Meanwhile, the premium F77 SuperStreet RECON variant in Turbo Red will retail at an introductory price of 3,599,000 Ft in Hungary, RON 47,399 in Romania, and 9,290 Euros across the markets of Croatia, Slovakia, Slovenia, and Czechia.