Volkswagen India celebrated the festive occasion of Navaratri with a large-scale delivery event in Hyderabad, Telangana, where it handed over 131 cars to customers. The deliveries coincide with Volkswagen’s ongoing annual festive campaign, Volksfest 2024, which is aimed at driving customer engagement during India’s vibrant festive season. Volksfest offers customers a range of benefits, including special deals and limited-time offers on Volkswagen models, as well as curated activities and events designed to create memorable experiences.
Volksfest 2024 includes event zones in malls across 14 major metropolitan cities, making the brand’s festive celebrations more accessible to a wider audience.
In addition to the festive celebrations, Volkswagen India has introduced new variants of its popular Virtus sedan. The Virtus GT Line and Virtus GT Plus Sport, both launched in October 2024, cater to customers seeking a sportier, more refined driving experience. Furthermore, Volkswagen has enhanced its Taigun GT Line, offering an upgraded feature package and a new Highline Plus variant. These additions are part of Volkswagen’s India 2.0 strategy.
