Volkswagen India Flags Off Inaugural VWe Expedition To Ladakh

Volkswagen Passenger Cars India has launched "Volkswagen Experiences (VWe)," a new customer engagement initiative. The inaugural event, titled ‘The First Chapter: An Exhilarating Expedition to Ladakh,’ offers participants a journey through the Himalayas from Chandigarh to Ladakh, driving Volkswagen's Tiguan, Virtus, and Taigun models.

Ashish Gupta, Brand Director at Volkswagen Passenger Cars India, stated that VWe aims to foster a sense of community and togetherness through curated experiences. The program's first event allows participants to enjoy driving Volkswagens while navigating diverse terrains safely.

Participants from across India will travel in a convoy of over 25 Volkswagen cars. The expedition will traverse challenging Himalayan terrain, passing through Manali, Jispa, and culminating in Leh, Ladakh. Along the way, participants will experience various landscapes, visit rustic villages, ancient monasteries, and high-altitude mountain passes, and enjoy local cuisines. The journey also includes outdoor survival training sessions and a visit to the Palchan Apple orchards, offering an authentic and immersive lifestyle experience.