From launching an array of new products to booming exports, Royal Enfield had a fruitful 2024.
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From launching an array of new products to booming exports, Royal Enfield had a fruitful 2024.
With the Indian market expanding at a rapid pace, the challenges for two-wheeler brands have also increased. Indian manufacturers have also stepped up their game by not only launching higher displacement and premium products for the Indian market but also exporting them. Among all the other brands, Royal Enfield has carved a niche for itself and it’s clearly the most famous Indian two-wheeler brand, if not the most favourite!
The company has been on a launch spree and has been rolling out products at the rate of knots. The new bikes are also very popular in foreign markets and Royal Enfield also commenced CKD operations at its Thailand facility. Over the years, the stand out aspect of its motorcycles has been the massive improvement in the quality levels. With modern manufacturing facilities, a keen focus on quality and engineering, Royal Enfield has turned around things in a spectacular fashion.
The company has also invested heavily in EV development and showcased its first product the Flying Flea electric bike last year. Royal Enfield will also be setting up a dedicated manufacturing facility for its upcoming electric bikes. For the above reasons it’s no surprise that Royal Enfield wins the TOTM for the Best Bike Manufacturer Of The Year. The other strong contenders were TVS Motor, Hero MotoCorp and Classic Legends.
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