300 Yamaha Blue Square Showrooms Opened Across India

Yamaha India is celebrating a major milestone with the inauguration of its 300th Blue Square showroom across the country. These exclusive showrooms are designed to be one-stop shops for Yamaha enthusiasts, showcasing the brand's entire product range as well as be capable of servicing the big Yamahas that might arrive in India in the future.

The 300 Blue Square showrooms are strategically distributed across all four regions of India. Southern India boasts the strongest presence with 129 outlets, followed closely by Eastern India with 81. Western India has 54 outlets catering to the regional demand, and the network extends to Northern India with 37 outlets.

Mr. Eishin Chihana, Chairman, Yamaha Motor India Group of Companies, expressed his excitement on this momentous occasion, stating, "It brings me immense joy to announce the successful completion of a significant milestone under 'The Call of the Blue' campaign. This accomplishment stands as a testament to our vision of establishing a new standard in sales, service, and customer delight in the Indian market. Setting up Blue Square showrooms nationwide is a pivotal aspect of our strategy to position Yamaha as a global brand infused with a rich racing DNA. We are confident that this achievement will fuel the continued expansion of Blue Square outlets, ensuring that every Yamaha customer in India receives the distinguished experience they rightfully deserve from a globally renowned brand like Yamaha.”

Within these premium showrooms, customers can explore a variety of Yamaha offerings. The recently launched Yamaha R3, MT-03, and AEROX 155 are exclusively available for purchase at Blue Square locations. Along with this the entire Yamaha motorcycle and scooter range is also on display, including the 2024 lineup featuring the YZF-R15 V4, R15S V3, MT-15 V2, FZS-Fi series, FZ-Fi series, FZ-X, Fascino 125, Ray ZR series, and more. Yamaha's exclusive range of apparel and accessories further enhances the customer experience at Blue Square showrooms.