Electric two-wheeler manufacturer Ultraviolette on Thursday appointed Abhijit Singh Brar as Head of Marketing. Abhijit will lead the company’s brand and marketing efforts, driving brand positioning, product launch strategies, and demand generation as the firm expands its portfolio and scales its presence across India and international markets, Ultraviolette said.
Brar brings over two decades of experience, including more than eight years at Royal Enfield, where he built the marketing function from ground up and helped shape the brand’s growth in India. Subsequently built and led marketing for its international business across Europe, the Americas, Australia, and Southeast Asia.
His tenure included major global product launches and entry into new markets across South America and Southeast Asia.
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"We are excited to welcome Abhijit to Ultraviolette at a significant stage in our growth journey. His role in shaping Royal Enfield's brand journey and supporting its successful expansion across global markets will be particularly valuable as we broaden our product portfolio and reach new segments of riders.
"Alongside his extensive experience across consumer industries, he brings a deep understanding of consumer aspirations and a proven ability to build brands at scale. We look forward to leveraging his expertise to further strengthen Ultraviolette's position and accelerate our next phase of growth in India and international markets," Narayan Subramaniam, CEO and Co-founder, Ultraviolette, said in a statement.
Before joining Ultraviolette, Abhijit held senior marketing and business strategy roles at Lodha.
His earlier experience includes roles at Bacardi and Diageo, spanning brand strategy, consumer engagement, and commercial leadership.
