Ducati Announces Price Hike For Select Models From June 1

Ducati India has announced a price increase for select models in its motorcycle portfolio, effective from June 1, 2026. The revision will apply to ex-showroom prices and will be implemented across all authorised dealerships in the country. This development is said to impact multiple models and variants, although the company has not specified the exact extent of the hike for each motorcycle. 

Speaking on the latest price revision, Bipul Chandra, Managing Director, Ducati India, said, “Due to an increase in operational costs driven by overall inflation and rising commodity prices, this price correction will be introduced across selected models from the Ducati range while maintaining the brand’s luxury positioning in the premium motorcycle segment.”

Despite the revision, Ducati says it intends to maintain its positioning in the premium and luxury motorcycle segment. The price correction, therefore, appears to be a calibrated move rather than a broad restructuring of its pricing strategy.  The revised pricing will be applicable across major cities including Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, Kochi and Kolkata.

New launches planned through 2026

The announcement comes at a time when Ducati is preparing for an active year in the Indian market. The brand has already expanded into a new segment with the launch of the Desmo450 MX earlier in March 2026.

Looking ahead, several new models are scheduled to arrive over the course of the year. These include the Panigale V4 Lamborghini, followed by motorcycles such as the Monster V2, Hypermotard V2, DesertX V2 and the Multistrada V4 Rally. Corse editions of the Panigale V4 and Streetfighter V4 are also expected. Additionally, Ducati plans to bring the Superleggera V4 Centenario to India in extremely limited numbers, with all units already spoken for ahead of launch.

Also READ: Two-Wheelers Sets New Record in FY26 with 2.17 Crore Units, Exports Hit New High

Expanding after-sales footprint

Alongside product expansion, Ducati India is also strengthening its after-sales network. The company recently inaugurated service-only workshops in locations such as Goa and Ahmedabad. These facilities are fully authorised and staffed by trained technicians, aimed at improving service accessibility for customers.