Here's how Twitter's New CEO is Planning to Win Back Advertisers

Twitter's new CEO, Linda Yaccarino, has drawn-out plans to return advertisers to the platform after a tumultuous period under Elon Musk's ownership. According to a Financial Times (FT) report, Yaccarino plans to introduce video ads, pursue celebrity partnerships, and expand the company's workforce. These efforts aim to rebuild advertiser confidence and revitalize Twitter's business beyond digital advertising.

1. Video Ads

Yaccarino aims to launch full-screen video ads that will be shown to users scrolling through Twitter's short-video feed. This strategy capitalizes on the popularity of short-form video content and creates a more engaging advertising experience.

2. Partnership with Google

Talks are underway for a broader collaboration with Google, which could include advertising and access to Twitter's data. This collaboration would leverage the strengths of both companies in the digital advertising landscape.

3. Consolidating Contracts

Twitter plans to renegotiate contracts with tech companies like Amazon.com, Salesforce, and IBM, seeking broader partnerships instead of multiple separate agreements. This move aims to diversify revenue streams beyond digital advertising.

4. Focusing on Video, Creator, and Commerce Partnerships

Yaccarino's strategy involves prioritizing video content, fostering collaborations with influential creators, and expanding into e-commerce. These efforts aim to redefine Twitter's brand and attract advertisers through innovative and effective means.

5. Turmoil Under Elon Musk

During Musk's ownership, Twitter faced layoffs, criticism over content moderation practices, and an exodus of advertisers concerned about their brand image being associated with inappropriate content. Yaccarino aims to address these challenges and restore advertiser confidence.

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