Honda Amaze Turns 10; Segment Leader Accounts For 53% Sales For Company

It was back in 2013 that Honda Car India launched the Amaze in India and it was the first Honda car in the country to be made available with a diesel engine. It’s been 10 years now, and the Amaze, continues to sell in good numbers in the country. In fact, it is the Honda City and the Amaze that are currently selling at a rapid pace in the country. Honda has already sold 5.3 lakh units of the Amaze in India in the last 10 years and the car accounts for 53% of the company’s sales in India.

Over the years, the Amaze has seen a host of changes and now comes packed to the gills with features. Honda manufactures the amaze exclusively in India and it is exported to South Africa and the SAARC regions. So, clearly, the Amaze is in a league of its own. Even though the subcompact sedan segment in the country has not shown significant growth, the Amaze sits right at the top as the segment leader. Takuya Tsumura, President & CEO, Honda Cars India Limited said, “The Amaze receives 40 percent of first-time buyers and has shown growing preference for the advanced CVT automatic variants which accounts for almost 35% of the current model sales,” Currently, the Amaze is only available with the 1.2-litre petrol engine which churns out 89 bhp. It was recently that the model was updated by the company and now it’s all set to bring in an SUV in the country and it will be launched during the festive season.