Lamborghini Reveals Its New Logo

Lamborghini has refreshed its logo, after more than two decades. Lamborghini says the new logo emphasises its mission called “Driving Humans Beyond”. 

The new Lamborghini has broader lettering, thinner borders and more subdued colours than the outgoing logo. The Yellow has been replaced by a Golden hue, used in conjunction with Black. For the first time, Lamborghini will use the bull separately from the shield but that will only happen on the website and social media. 

Lamborghini has already started using the new logo on its social media and website and will be applied to its models in the future. The new logo will likely feature on the Huracan successor and the plug-in-hybrid Urus. 

The marque has also revealed a new typeface which it will use in all future communication channels. It says the typeface is inspired by the design of its models, the Revuelto, Huracan and Urus.