Mahindra Introduces Oja As New Brand Name For Tractors

Mahindra Tractors introduced Oja as the new brand name for its new future-ready range of tractors. The name ‘Oja’ is derived from the Sanskrit word “Ojas” which symbolises vitality, energy & strength.The Oja is Mahindra’s all-new light-weight global tractor platform, focusing on both domestic and international markets including USA, Japan, and South-East Asia, and has been developed through close cooperation between the engineering teams of Mitsubishi Mahindra Agriculture Machinery, Japan, and Mahindra Research Valley, India, the R&D centre for Mahindra’s Auto & Farm sector.

Brand Oja will have four sub-tractor platforms — the subcompact, compact, small utility and large utility - and will cover 40 models across various multiple power bands.Hemant Sikka, President – Farm Equipment Sector, M&M Ltd. said, “Ahead of the global premiere of the production version of our most awaited tractor program codenamed K2, we at Mahindra are pleased to announce ‘Oja’ as the new brand name of Mahindra’s new light-weight tractor range.”

The Oja tractors will be manufactured exclusively at Mahindra’s Zaheerabad tractor facility. The Zaheerabad facility also rolls out the next-generation range of Yuvo and Jivo tractors, including the recently launched Plus Series of tractors.

The Zaheerabad plant is technologically advanced, with the flexibility to roll-out over 330 different tractor variants ranging from 30 to 100 hp. The plant has adopted the TPM (Total Productive Maintenance) philosophy and culture since inception, with around 65 per cent of Zaheerabad’s tractor production being exported globally.